One of the most successful ventures among today’s young entrepreneurs is a clothing business. This generation is obsessed with fashion, and social media is definitely playing a huge role in it. If you go on media sharing sites like Instagram and YouTube, you will get a kick out of the abundance of OOTDs and clothing hauls.
Suffice it to say, clothing businesses have an established market. However, to thrive in a fiercely competitive industry, it is crucial to be able to set your products apart. But, you also do not want to be too unique that your market narrows down because not a lot of people would be brave enough to wear them.
So, tolaunch a fashion line, here are 10 of the most highly recommended tips from industry veterans to follow.
1. Find a reliable supplier of materials.
In the future, you may want to manufacture all the base materials for clothing. But while you are still new in the industry, you will be relying more on suppliers that can provide you with different kinds of pre-made clothing that you can customize.
Therefore, find a reputable and trustworthy clothing supplier. You want to make sure that even early on in your business, you are already providing high-quality products to set the best impression on your target market.
2. Always focus on the quality of your fabric.
Find the softest and most comfortable, yet durable fabrics in the market. There is nothing like a comfortable feeling to elevate the attractiveness of well-designed piece further. Most people may be aware of the adage that “beauty is pain” but bear in mind that not everybody is willing to suffer for fashion.
If you want your clothes to sell well, opt for materials that are not prickly and people will have no issue covering their skin with. Perhaps, consider the environmental-friendliness of the fabric as well for this is a fantastic selling point.
3. Make the most common pieces of clothing stand out.
Take a cue from designer labels that also create everything from regular cotton T-shirts to oversized hoodies. What makes them stand out is not necessarily the brand emblem, but the funky designs that provide typical clothing pieces with an edgier or more luxe appeal.
Put more thought when it comes to fabric printing. Stray a little from the expected and be more playful with the words and images because these are the most popular elements of street fashion from Tokyo to Paris.
4. Play with silhouettes.
One of the features of the shirts created by in-demand Japanese designers is the unique silhouette. There are differences with the neckline, the hem, and even the sleeves. Most of them are loose, but they are not necessarily oversized. Also, instead of symmetrical lines, they generate more interest with asymmetrical lines.
Presenting new silhouettes for the traditional T-shirt is a fantastic way to bring in a new market.
5. Add cultural elements to your clothing.
With fashion, embracing cultures is all the trend. Therefore, find ways to add cultural elements to your clothing pieces tastefully. Study the traditional garments of your own country, as well as favorite emblems. By doing so, you will be able to appeal to the nationalistic spirit of your target market.
6. Learn how to treat pieces of clothing according to popular trends.
There are different trendy treatments that you can implement to your fashion line that will cater effectively to the herd mentality of today’s fashion end users. Keep an eye out for these and find those trends that are the strongest in the market.
For instance, distressed T-shirts are still incredibly popular because they have a vintage feel that a lot of young fashionistas like. They will sell no matter what so it’s crucial to include such trendy pieces in your line. But, while It’s important to keep up with the trends, it would serve your advantage more to crank up your own creativity to start your own.
7. Find a beautiful way to label or brand your clothing pieces.
Design a great logo and come up with a stylish yet comfortable way to incorporate them to the clothing pieces. Find the perfect location for the logo as part of the printed design to further strengthen the brand.
Think about the placement of the hidden brand as well. Currently, there’s much love for tag-less shirts because they make clothing items so much more comfortable to wear. What most design houses do with this is they stamp the logo on the inside of the back part of tops and it serves the same purpose of tags.
8. Make sure to provide for different age groups.
Who says a fashion line should be restricted for adults? It would be more successful to include babies, toddlers, and kids. After all, most stylish parents want their little ones to be fashionable as well.
The biggest fashion houses are doing this, and it even turns out that a lot of adults who can fit into the clothing designs intended for kids have no issue buying outfits outside their age group selection. Providing for different age groups is a business strategy that can strengthen your brand through increased relevance.
9. Learn the art of strategic packaging.
One of the strongest marketing tactics for clothing lines is the way they are packaged. For instance, one popular brand specializes in “emergency” clothing such as shirts in a can and windbreakers that fold into a small ball. This smart packaging makes the brand the go-to for frequent travelers.
Making your fashion line “good to go” is always an excellent idea because it boosts the value of your clothing items for they are presented as solutions to problems. There truly is nothing much to this – it’s just a proper understanding of how to make packaging a beneficial aspect of the products.
10. Hone your business skills.
Starting a fashion line is not just about creating beautiful clothes for people to wear. A large part of it is sustaining the business. As a new brand, you need to stay on top of costing, marketing, and sales. Otherwise, even if there’s a positive reception of your products, you may experience difficulty in supplying for the demand.
So, as you are churning out amazing designs that you know your target market will love, continue studying the business aspect of your venture. Master the fundamentals of business and advance your knowledge further through specialized business management education.
If you love everything fashion and you want to create a profitable business out of it – go for it. Just make sure that you will offer amazing products that would sell. And in the clothing business, pay attention to quality. Never skimp on the base materials, but go all out instead. Successful fashion lines are all about stylish pieces that lead to good experiences.
Momin Rabbani is the Founder of Emirates Apparel in Dubai, a trademark of Aston GB General Trading Co LLC. The company has secured authorised UAE distributor status of the world-famous American brands Fruit of the Loom and Russell Europe, also known as Jerzees. Emirates Apparel aims to be the leading supplier of quality promotional, work wear and leisurewear garments in the UAE.